Numerous reports show that product packaging makes up a large percentage of waste found in landfills, and a big part of that consists of personal care products including remnants of discarded makeup. It’s no wonder that sustainability & recycling are becoming more prevalent within the cosmetic industry. One up and coming brand decided to take this concept to a whole new level by creating the first ever zero-waste eyeshadow palette.
Tiila Abbitt, a former Sephora product development professional created Aether Beauty with high standards, health and the environment in mind. Their Rose Crystal Gemstone Palette is formulated with fair trade & organic coconut oil, shea butter, rosehip oil and rose quartz powder giving it a super smooth, buttery texture with unique light-reflective properties.
Unlike it’s plastic counterparts, this comes in recycled paper packaging without mirrors or magnets, making it completely biodegradable. After popping out the pans and elastic band this palette is fully recyclable making it a first in the industry. I love the concept, I love the quality and I love the color selection they chose. This palette is neutral and pretty but has just enough color and shine to add interest. The mattes are soft and easy to blend while the center shimmery shades offer a sheer wash of color and added dimension.
Although we have a long way to go, zero-waste beauty is on the rise and Aether Beauty has taken a big leap in the right direction. Xo.
FYI ** As always, my reviews are not paid and are based on my own opinion, personal use and results.