If there’s one brand that needs to be on your radar this year, it’s Āether Beauty. I knew the minute I saw their first release that this brand was going to make waves in the beauty industry in ways we’ve never seen. They are the first ever brand to create zero-waste fully recyclable eyeshadow palettes formulated with fair-trade & organic ingredients that are vegan and cruelty-free.
Āether Beauty’s founder, Tiila Abbitt spent 7 years in product development for Sephora and saw first hand the lack of clean beauty options and created a brand focused on using the highest quality ingredients available and made sustainability a priority. Each of their 3 palettes are now available at all Sephora stores as part of their #CleanAtSephora campaign which just increased their banned ingredient list from 13 to 50! Āether bans over 1300 chemicals and uses only non-toxic synthetic ingredients combined with plants.
I’ve tried all three palettes and can honestly say that if I had to get rid of all of my other eyeshadows and keep only these, I’d be completely satisfied. The original Rose Quartz Palette is my favorite ever, I reach for this over ANY other palette I own. I was so excited to try out their newest launch, the Summer Solstice Palette. The formula for all three is so, so good – smooth, easily buildable, high quality and most importantly, CLEAN!
.:. Rose Quartz Crystal Gemstone Palette .:.
.:. Crystal Grid Gemstone Palette .:.
.:. Summer Solstice Palette .:.
I love the consistency in quality across the entire collection, the everyday wearable color stories with just enough color to add dimension and the uniqueness of these palettes. Whether you buy them all or choose just one, you won’t be disappointed. I cant wait to to see what Āether has in store for us next!
Disclaimer ::: As always, my reviews are not paid and are based on my own opinion, personal use and results.