With the wave of new foundations hitting the market all at once, it’s hard to narrow down what to try. I am a creature of habit and tend to stick to my tried & true favorites so I was excited when Flesh generously sent over their newest launch as it made me step out of the norm and try something different than my usual!
Pure Flesh comes in a wide range of 40 shades covering 7 different undertones and is infused with aloe vera, sodium hyaluronate (a form of hyaluronic acid) and pomegranate extract to sooth, smooth and moisturize skin. And just as important as what’s in it is also what they left out – NO parabens, phthalates, mineral oils, petrochemicals or silicones and it’s also fragrance free & cruelty free)!
I have pretty high expectations when it comes to foundations which is why I usually stick to my go-to faves (TF Peach Perfect, IT Cosmetics Bye Bye Lines & beautyblender Bounce Liquid Long Wear Foundation). My ideal foundation is medium coverage, covers redness, blurs pores and leaves a matte (or semi-matte) finish while still looking natural like actual skin. I HATE super full coverage caked on foundation and don’t like looking like I’m wearing a mask.
I’ve been trying out this foundation over the last three weeks (with most days being sweltering hot in the mid 90’s here in Tennessee) and am surprised at how well it holds up in the heat. It offers buildable medium coverage that covers just enough without being TOO much – it evened out my skin tone without looking heavy. If you prefer more of a matte finish this works best with a setting powder applied overtop otherwise it will dry down to a healthy looking glow. I also thought it applied better with a damp beauty sponge vs a brush as it gave a smoother appearance and didn’t settle into any fine lines/crease areas.
While this won’t be replacing my top faves, its found a permanent spot in my vanity.
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Disclaimer ::: As always, my reviews are not paid and are based on my own opinion, personal use and results.
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